In this episode of the Hitechies Podcast Birdie’s Cofunders Patricia Osorio and Rodrigo Pantigas talks to Pramod Dhakal on their entrepreneurship journey, challenges with COVID-19 and how their company can help with providing companies with better customer insights.Pat has more than 10 years of experience in marketing and business development.
After graduating in Law from USP and Business Administration from FGV-EAESP, she
joined Arizona in 2007 to lead the marketing department and was the responsible for
product innovation and new markets development projects, such as internationalizing
the company (selling to clients in Argentina, Chile, Colombia, and the UK and opening
an office in Argentina) and developing digital products. She also co-founded
HomeRefill, an online subscription e-commerce and GVAngels, an angel investment
group that has already invested over 1 million dollars in Brazilian startups. Pat is a
growth hacker graduated by Growth Tribe (Europe) and has experience with B2B
Growth and Acquisition in Brazil and the USA. Together with Alex, she saw the
opportunity to use product data for insights and drafted the first version of Birdie in
late 2017.Pants is a self-taught professional that learned how to code and build products by
himself while working at a small printing automation company that was acquired by
Arizona in 2008. After 5 years working in technology and infrastructure projects for
companies like Carrefour, Coca-Cola, and Danone, he became the Head of Product at
Visto, Arizona’s digital asset management platform. He implemented Agile and 3.0
Management (OKRs) practices in the company and helped to develop Birdie’s product
and UX vision. He also left Arizona in 2018 to co-found Birdie with Alex and Pat.
So what is Birdie?
Birdie is the AI-based Insights-as-a-Service (IaaS) platform that helps CPG brands extract actionable consumer insights from unstructured data to predict category trends, anticipate product crises, and discover promotional opportunities in key retail channels in real time. Developed in collaboration with industry-leading veterans of the CPG and AI technology worlds, Birdie offers brands a powerful new system of intelligence that puts valuable, but previously neglected, data to use. Today, Birdie works with some of the world’s leading brands like Samsung, P&G, Whirlpool.Birdie, the technology company that is revolutionizing how CPG brands do market research, today announced it has raised $1.6 million in a seed funding round led by ASTELLA, a Brazilian-based venture firm. The company plans to use the new funding to support Birdie’s expansion in the US, where the company plans to grow its sales and marketing teams, and accelerate the development of new features related to integration with other data sources.Birdie helps consumer brands get granular Consumer Insights from e-commerce reviews and other relevant sources such as Reddit and CNET, just to name a few. Our solution interprets millions of consumer conversations in real-time, allowing our clients to understand key product attributes consumers like and dislike, anticipate trends and crises, and discover untapped opportunities to grow market share.
